Is the ‘Modi factor’ declining in state elections?


A lot has been talked about the ‘Modi factor’ in elections in India. It is commonly accepted that the said Modi factor helps the Bharatiya Janata Party win elections.

What is the Modi factor?

The boost the BJP gets from Prime Minister Narendra Modi’s personal political capital, which took the party past the finish line in elections over the last few years, has often been referred to as the ‘Modi factor’.”

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